mta-production

Konsertfilmen ”Upside Down” med Electric Boys förhandsvisas under Live At Heart i Örebro!

Electric Boys och Hilda Sandgren från MTA Production bjuder på en exklusiv förhandsvisning av konsertfilmen under showcase-festivalen Live at Heart i Örebro, torsdagen 2:a september.

I våras bestämde sig Electric Boys och producenten Hilda Sandgren sig för att ta ett nytt grepp om tillvaron, näringsförbudet och råda bot på de obefintliga möjligheterna till att kunna spela live! Detta blev startskottet för konsertfilmen ”Upside Down” som spelades in och släpptes i samband med bandets sjunde studioalbum med samma namn.Under Live at Heart 2021 i Örebro kommer filmen att ha en exklusiv förhandsvisning på Biograf Roxy.

Visningen sker torsdagen 2:a september mellan klockan 16.00-17.00.
– Vad gör man när en pandemi knackar på dörren? Att stanna upp kändes inte som en option för oss, det andra sättet var att hålla sig kreativ. Det slutade med en ny platta som blev både råare och mer experimentell än förra. En sorts Electric Boys 2021 update.
Sedan ville vi iscensätta Electric Boys ”här och nu”. Men det varsannerligen ett prövningarnas år. Först genomgick vi ett medlemsbyte, sen ett brutet nyckelben, sen blev hela bandet sjuka samtidigt i Corona… Konsertfilmen och det nya albumet gav oss kraft! Den blev något positivt att jobba för och att se fram emot! säger Conny Bloom.
– Jag satte Electric Boys musik och artisteri i ny kontext. Med den här filmen tog vi nytt grepp om den digitala live upplevelsen. Vi kommer närmare bandet och man kan se filmen som ett spännande tidsdokument från den här märkliga tiden vi varit i och fortfarande befinner oss i, säger Hilda Sandgren.

Filmen skapades i samarbete med filmregissören Claudio Marino, (Ghost, Behemouth, Tribulation, Satan Takes A Holiday m fl), fotografen Tony Oien (Premiär datum oklart, Veckans Brott, Palmemordet m.m) står för de dokumentära inslagen.

Nu är Electric Boys återigen ute på vägarna och släpper i dagarna även en egen öl: ”Electric Brew”, som tillverkats i samarbete med Östersundsbryggerier. Bandets frontman, Conny Bloom (gitarr och sång) samt producenten Hilda Sandgren är närvarande på plats under Live at Heart.

Turnéplan Electric Boys 2021

27/8 – Kun For Forykkte, Danmark
28/8 – Parksnäckan, Uppsala (med Prins Svart)
2/9 – Förhandsvisning: Upside Down – a Concert Film, Örebro Live at Heart
2/10 – The Tivoli, Helsingborg
9/10 – Vallentuna Teater, Vallentuna
23/10 – Park 57, Oskarshamn
29/10 – Rockland, Sala
30/10 – Palatset, Linköping
6/11 – Vasateatern, Stockholm

För att boka intervjuer contact:

Hilda Sandgren hilda@mtaprod.se 0704408500
Alternativt Julia Boman julia@mtaprod.se
Information & Kommunikation Live at Heart:
Jimmy Nivrén Olsson jimmy@liveatheart.se
http://www.liveatheart.se

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-Electric Boys Ups!de Down – A Concert Film-

In a time when the pandemic had shut down every possibility for artists playing live, Electric Boys wanted to do something different. On April 8, Electric Boys was located at the Vallentuna theatre. The smoke was lying heavy thru the red/green lights on stage. Oriental carpets and lava lamps were decorating the stage and this is when band invites you to an exclusive show of both new and old songs. We will be taken on a musical riff-journey with Conny Bloom – vocals & guitar, Andy Christell – bass, `Slim` Martin Thomander – guitar and Jolle Atlagic on drums. On this night, Electric Boys wants to pay back back to those who mean the most – their fans! Follow us on a hybrid experience where YOU will stand on a virtual red carpet at the Sonika Studios. Talk directly to the band over the chat forum, ask questions, be a part of an exclusive merchandise raffle and you´ll even be able to request songs played spontaneously by the band. There will be a few other surprises as well. This is not just an ordinary live stream, but something out of the ordinary. This is an intimate, exclusive moment where the band and the viewers will spend time together as the rest of the world is Ups!de Down. You don´t wanna miss this….! Latest album ”Ups!de Down” has been praised with great reviews world-wide from both critics and fans.

”It’s more or less consensual that “Ups!de Down”, the new ELECTRIC BOYS album, will be one of the best rock releases in 2021. Heavily contributing to this are songs such as “Tumblin’ Dominoes”, the new single from the Swedes. Superb melancholic-inducing, almost self-reflective chorus, one of the best bridges in recent rock history, and that groove that Electric Boys master so well.” 

– All About The Rock, UK

‘Ups!de Down’ is a feelgood album that comes at perhaps the best time possible: just as light is starting to shine at the end of the seemingly interminable tunnel that has been the past year and a bit, it provides us with a soundtrack for brighter, more optimistic times ahead and tells us, despite the patness of the Government’s catchphrases, we did get through it together…” 

– Uber Rock, UK

Whether he knows it or not – and I am guessing he does – at one point in the “Upside Down” record, Conny Bloom nails the last 32 years of the Electric Boys.” – Maximum Volume Music

Produced by MTA ROCKS/ MTA Production, Hilda Sandgren (pioneer in streaming media & booking agency)in collaboration with Electric Boys and SVENS management. Director of photography Claudio Marino (Ghost, Behemoth, Entombed A.D) Documentary films: Tony Oien (Veckans Brott, Palmemordet, Premiärdatum Oklart) and Tom Gorén photographer and producer, Sonika Studio. Live at Sonika: MTA/ Sonika/ Stream Team Sweden

Friday May 14
Time: 18:30
Tickets: http://www.electricboys.com/

Thanks to: Daniel Josefsson, Mighty Music, Vinnova, Statens Kulturråd, Sound Pollution, Vallentuna Teater & Vallentuna Kommun.

”Tumblin’ Dominoes”

Tell us about the video for “Tumblin’ Dominoes”, did it turn out the way you thought it would??

C: Our vision was to make a video that captures the band in a live environment because we’re a live band first and foremost. 

The latest “live” video we made was for the song ”Spaced Out” six years ago. 

AMy first impression is that this video looks like the stuff I was into as a kid, when I first started listening to music and felt the magic of it.

That is, videos had a lot of intense colors and the impression you get from a big stage

We watched previous videos from Claudio Marino and we just knew we’d like working with him ‘cuz he’d grasp our vision for lighting and contrasts.

It turned out just the way we wanted it and it’s been so much fun making this video. 

What can we expect from the new album?

A: We believe this album’s got a number of great songs with a sort of completeness about it and that every song is like an onward journey, but not in a straight line! The 3 songs that are released already are just ”the tip of the iceberg”.

CThis album will challenge the listener. We wanted to surprise and we have done so by blending in several styles and influences. 

. We chose to kick it off with a 7 min long instrumental song and put it as the first track, which can be considered to be a ”commercial suicide” given that we’re not an instrumental band…  

But considering how the rest of the album sounds, it didn’t fit in anywhere else. 

A good song is always a good song and we’ve completed and included all the songs that we felt were qualified. Every song has it’s own story but the lyrics are open to free interpretations.  

Have you become bolder over the years?

A: We’ve always been cocky and stood up for our opinions. 

If we believe and have an opinion about something we just do it. 

C: The previous album ”The Ghost Ward Diaries” was a sort of compromise with the band line-up we had at that time, while this one is a natural step forward, mostly because it’s recorded without compromise and done more rapidly.

What impression can we expect from the band’s live performance from now on?

C: We sound better than ever, all the lead and backing vocals are way better than before and we’re ridiculously psyched to get out and play!

Every gig will be different than the previous one. 

We will change the set list along the way and if you’re a fan following us on the road you’ll experience, in a way, a new show every day.

 

During April 8-9, the Electric Boys were in Vallentuna recording a video for their 2nd single release ”Tumblin’ Dominoes” from their upcoming album “Ups!de Down”. At the same time they recorded a Pay Per View production called ”Electric Boys Ups!de Down” which will be premiered on May 14, just 2 weeks after the release of their album with the very same name, on April 30.

This concert film along with the video for “Tumblin’ Dominoes” is made by movie director Claudio Marino (Ghost, Behemoth, Tribulation, Satan Takes A Holiday), photographer Tony Oien (Premiär datum oklart, Veckans brott, Palmemordet etc) doing documentary filming and with executive producer Hilda Sandgren, MTA Production (pioneer in streaming from Bringithome2020 and booking agency) as an executive for the whole production. 

Ever since Slim Martin Thomander rejoined the band, many have requested songs from the ”Freewheelin’” era and the band heeded those requests when they made the set list for the Ups!de Down movie. 

– - It’s songs from the forthcoming album along with a few classics and we had such chemistry so we couldn’t resist a great deal of jamming as well.  

Because, what do you do when a pandemic comes knocking? Stopping wasn’t an option for us, being creative was. It all ended up with a brand new album that is both rawer and more experimental than the previous one. It’s a kind of EB 2021 update. 

We’re staging Electric Boys here and now. We want to be productive and constructive so we’re turning this to our advantage instead. We’re longing for live shows of course, but as long as it isn’t possible, we’re focusing on doing things in new ways. We did a lot of thinking and we decided that doing a live music movie with some documentary clips is something we’ve really wanted to do for a long time! Conny says. 

- I’ve put Electric Boys’ music and artistry in a new context. With this production, we’re upgrading the whole digital live experience. We have a 2.0 vision for the band and the live streaming, producer Hilda Sandgren says.