Mats has previously worked with MTA Rocks’ band Bonafide, as their pr representative, and has a 25+ year background in magazine journalism as well as a touring and recording musician. He helped start a Swedish streaming initiative called Bring It Home, together with MTA Production, to help out struggling artists during the early stages of the pandemic. Prior to that, Mats co-managed Club Nuggets on the Stockholm country music scene for many years.
Mats has worked with booking and management for his own bands – in the last ten years primarily the Swedish language heavy rock band Abramis Brama, and prior to that the Swedish southern rock influenced Backdraft. As a musician, he’s the bass player of Conny Bloom’s solo band – also booked by MTA – and the international touring doom metal band Avatarium (started by Leif Edling of Candlemass). Mats has also been the deputy bass player for bands ranging from Imperial State Electric to Thundermother, and just recently took part in The Night Flight Orchestra’s first Australian tour.
Mats Rydström starts his employment from September 1:st.