MTA, or Music Theater Art,has always been in motion since the start and is always under development.

We have arranged concerts and set up theater productions for almost 20 years now. We have done events, booked tours world-wide, worked AT festivals, we have started (and) run our OWN festivals, switched to digital concerts, etc.

MTA houses a booking agency that books concerts and tours and besides that, MTA is a music company and publisher that creates and manages content - live, digital and in hybrid form as well as being a communications agency that works with strategic PR and communication. MTA is also hired for advice, mentoring and project management.

BOOKING

MTA has a great interest and a curiosity for culture and society. The word culture both signifies an art form as well as geographical social groups for us. MTA works for equality, democracy and diversity. Since the start, MTA has worked actively to have an coequal offer and we can offer you coequal bookings regarding your events as well.

As an organizer, MTA wants to listen to you and hear about your ideas, conditions and needs. We truly enjoy finding the right artists for you and your specific events, and maybe help you find even more than you wanted… Sometimes MTA works as a content agency on behalf of municipalities, regions and festivals.

Our passion and drive comes from the collaborations with our fantastic artists. You can find them here. We have linked some of these even more closely and are now working on more aspects of their careers and activities. We can mediate gigs to even more artists than those represented on our website through other collaborations and contacts.

CONTENT

The client's or the artist's vision along with artistic level affects our strategy and planning of how we work as a content provider. We can be a music company and publisher through our own labels Sally Wiola and Quality Recordings.

In 2020, we quickly switched to streaming services and digitization in various ways. We were able to offer some of the country's first digital live performances early on via the project "Bring it Home" (2020) and we have managed and created content for concert films such as Electric Boys "UPS! DE DOWN" (2021), "Lisa Miskovsky meets / Live in Tärnaby" and "Stories behind the music" with Staffan Hellstrand, Ale Möller, Isabella Lundgren and others. (2021).

From having a long experience and a big network we can enable productions to be done in new ways and we´re not afraid to try new things.
Ask us! We love to combine different worlds in music, film art and new media etc.

MTA COMMUNICATION

MTA Production has always worked very closely with the artists we represent along with many aspects of their careers which means we have built up an understanding and a solid network in the media industry.

As part of MTA, we are now taking the leap all the way through MTA Communication. We offer a brand-building PR service containing strategic and creative communication with traditional, digital media as well as consulting and project management.

More info can be found here. 

MTA MENTORING

If you have been in the industry for more than 20 years, you have accumulated an enormous amount of knowledge and experience regarding the nuts and bolts of the music industry. As a result, we can be a great support in several areas. We are constantly flooded by requests in all possible medias and contexts regarding tips and advice. That's why we started MTA MENTORING. More info can be found here.

MTA also continuously gives lectures at the Royal Academy of Music in Stockholm for aspiring musicians and entrepreneurs. We also collaborate with DalaPop, RUM, Imagine and others. and sits on the board of Musik & Event in Nyköping.

EXPORT

The vision is to tie the world closer together. Music has no boundaries! The interest for Swedish music is huge and MTA collaborates with e.g. a. with Export Music Sweden, Music Finland, Music Norway and Iceland Music to name a few players. MTA has booked tours and concerts in the Nordic countries for a long time. Through the Nordic Highway project, we are developing the Nordic region as our prime territory and we´re also gaining a market share in the rest of the world. Right now we have a strong focus on Canada and North America. Read more about our global work here.

ART

MTA is happy to combine different artistic expressions into a new unique whole.

During their 2018/2019 Anniversary Tour, the latest concert production of Adolphson & Falk was based on the artist Greg FitzPatricks' synth art, That was the base for the show visuals and gave a whole new depth to the band's stage impression. A vernissage was held In connection to each concert as well.

MTA also works with individual artists and their artworks. In 2018, we exhibited and sold art by Johan Edlund who is the front man and lyricist for one of the biggest bands of the 90's, Tiamat.

We create new possible outlets and work on different platforms for the art. That way we reach new audiences having art as a means to deepen the existing relationship with the band's fans.