MTA Mentoring

If you have been in the industry for more than 20 years, you´ve accumulated an enormous amount of knowledge and experience regarding the many pieces of the music industry. As a result of that, we can offer to be a great support in a number of areas. We are constantly flooded by requests for tips and advice in all possible channels and contexts. That's why we started MTA Mentoring.

A mentoring opportunity can be done live or by phone / video. It can be done by individual meetings or seminars for a group. Examples of subjects and content we can discuss and help you with are:

* PACKAGING / DEVELOPMENT / COLLABORATIONS!

How do I build my team together? What do I wanna do with my art? Do I have a USP? What's the next - or the first! - step?

* SALE / BOOKING!

How do I sell my brand? What does a booking agency do? How do I book gigs on my own? What does it take to sell tickets? And how do I make my brand attractive for a booking company?

* SOCIAL MEDIA!

How should I manage my social media profiles, and which ones should I use? How do I cut through the white noise? How do I maximize the number of followers, and what strategies should I consider using?

* INTERNATIONALIZATION / EXPORT!

What does it mean to be ready for export? How to reach an international level? We know which paths to choose and how to think. Everything from networking to finding the right context and finding the right doors…

MTA continuously gives lectures for future musicians and entrepreneurs at the Royal Academy of Music in Stockholm..

We also collaborate with: DalaPop, BD Pop, Music & Event in Nyköping, RUM, Imagine and others.

The team that will coach you:
HILDA SANDGREN
Hilda Sandgren founded MTA Production AB in 2000 after several years of working in the music and theater industry, including being a freelance producer for the Peace & Love festival and for Joe Labero, as well as acting product manager for the record company Bonnier Amigo. She founded and still run Stockholm Folk Festival, Hesselby Chamber Festival and the successful concept Christmas in Folkton. Hilda specializes in artistic project management, booking and international collaborations within MTA. She teaches and lectures at the Royal Academy of Music, Innovative Music management and is in the management group for Sweden's largest education in Music & Events in Nyköping.

MALIN KAIRIS
Malin Kairis is a sales manager and a senior agent,and has booked gigs for MTA's artists for 12 years. Malin has got a background as a cultural producer and organizer and is trained in communication and marketing. She has extensive experience of sales in several industries and has built a close relationship with organizers and concert promoters in Sweden, the Nordic countries and the world. Malin works daily with project management, artist development, packaging, target group analysis, copy, marketing activities and sales.

JULIA BOMAN
Julia Boman is trained in digital marketing with a focus on social media and graphic communication. She develops tailored strategies for companies and artists, lectures on how to relate to digitalisation in the music industry, builds brands and sets PR plans.
Julia has a long and solid background in the Swedish music industry as an artist, DJ and songwriter and has worked for record companies, booking agencies and music publishers for both the major and independent side.

If you are interested or have questions, send an email to Malin Kairis at malin@mtaprod.se malin@mtaprod.se