MTA Production is part of a huge investment when Vinnova presents support for digital conversion
Last week, news arrived that MTA Production is one of the companies that will receive funding from Vinnova, which is a Swedish agency for Innovation Systems. Vinnova invests heavily in digital conversion and finances around 80 companies that improve our everyday lives in various ways with new innovations. Vinnova provides funding for research and development projects with great commercial potential, which can also contribute to sustainable development.
”The proportion of companies applying to make some type of digital conversion has been more than in previous application rounds. We believe this is not a coincidence but an effect of corona. At the same time, many have realized that there are needs that require new solutions for the future”, says Yassman Fooladianpour, representative of Vinnova.
MTA Production is developing a service that enables music production companies and artists to easily create digital live performances, receive payments and distribute income and rights to participants.
- There is a great need to simplify everything around digital performances and at the same time we want to help ensure that everyone who wants to see digital content can do so in a more sustainable way, says Hilda Sandgren, founder and Creative Director at MTA Production.